The brand identity is a bold, playful collision of retro pop-art and classic Cantonese aesthetics. Through a palette of deep crimson and candy pink, MEO blends spicy, cinematic storytelling with a "call me" cheeky charm, creating a nostalgic yet contemporary escape in the heart of Chinatown.

• Brand Identity: Development of the heavy-weight sans-serif "MEO" logotype and its pairing with vintage script typography.

• Collateral Design: Creating a "motel-style" keychain, branded coasters, and an illustrative spicy-level guide.

• Menu Design: Designing a multi-layered menu system using collage-style photography and vibrant, high-contrast layouts.

• Creative Direction: Curating a "retro-glamour" visual language featuring repetitive imagery and 70s film grain textures.

• Digital: Designing a cinematic website interface with a focus on immersive, full-width visual storytelling.