TOONIES SNACKS
Toonies transcended its status as a snack to become a market-leading cultural phenomenon. By architecting a high-stakes collection ecosystem—anchored by global icons like Pokémon and One Piece—we transformed everyday retail into a viral, nationwide 'hunt' for collectors.
PROJECT INFO
Based on a Vietnamese promotional campaign, Toonies Snack collaborated with One Piece, Pokemon, Dragon Ball, Conan,.. to include collectible character cards, coin cards inside each product. We designed the snack packaging and social media assets, contributing to a successful campaign rollout.
